The stakes are high, and for a number of reasons:
- Email's sheer magnitude as a business process. Your employees spend one third to one half of each workday—which means one third to one half of each year—going through it, organizing it, responding to it.
- Email's position at the hub of critical business functions. Critical results flow through email—project meetings, troubleshooting, crisis management, sales calls, customer service... Even contract negotiations are routinely conducted in email.
- The frequency of email misfires and misunderstandings. In email, misreadings of tone or intent are commonplace.
Bottom line: Email may be the single greatest unaddressed productivity issue afflicting your company. — Even modest improvement could mean huge savings.
NEXT: You need a muscular approach.