Email Excellence: Email writing course for business professionals Call us at 203.748.9078

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The Email Excellence Series

Program basics

I thought I knew how to organize e-mails well, but this really took me to the next level... The creator does a great job narrating and ensuring that the material is not patronizing. I will incorporate all of the Subject line recommendations.

MBA student
The Wharton School

Email Excellence is an eLearning program just over two hours in length, and it's delivered in five bite-sized chunks that are engaging, hard-hitting, and practical.

  • Already in use at major corporations. Versions of this program are already required training for more than 130,000 employees in our client companies, where it's provided to any employee with access to email and all new hires.
  • A focus on changing habits. The program raises employees' awareness of what they're already doing, how they're making decisions in email. This awareness is the key to dislodging stubborn habits.
  • Our Tools & Guidelines job-aidOur Tools & Guidelines job-aid
  • Post-training reinforcement. Every participant receives our Email Excellence Tools & Guidelines job aid—an easy-to-use printed reminder of the writing tools and principles taught in the program.
  • All the benefits of eLearning. Your company doesn’t have to wrestle with scheduling, scrambling for training rooms; employees don’t have to leave their workstations. What’s more, eLearning costs less than seminars or workshops and can be deployed to the entire company in a matter of weeks.

Implementation at your company

Implementing Email Excellence at your company is easy:

  • Site and enterprise licensing. We can structure a licensing arrangement to accommodate a variety of population sizes, licensing terms, and blended solutions.
  • Customization. Sections of the program can be altered, removed, or added, and we can brand the program with your corporate colors and logo.
  • Your LMS—or ours. We can work with your IT department to install our program on your company’s learning management system (LMS), or we can host the program for you, using our own servers.
  • SCORM. Our programs are SCORM- and AICC-compliant.
  • Communications. We can help with your program announcements and roll-out communications.
  • Pricing. Our fees are scaled to the size of the employee population you want to train, the duration of access, your hosting needs, and so on. The more folks you want to train, the less we’ll charge you per head.

NEXT:  Contact us for a proposal or onsite demonstration.


Next steps

  • Contact us for a proposal or onsite demonstration.
  • Print a course description.
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View samples

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To view an excerpt from our program right now, just click on any section title in bold.

Part 1: The Email Landscape

Excerpt from Part 1 of Email Excellence

A survey of the common mishaps and misunderstandings that plague workplace email. Plus: A focus on the single most neglected aspect of the challenge—the reader.

Intro to the Series: An Example
The Example Revisited
What This Course is About—and Not About
Intro to Part 1: Email's Role in the Workplace
Back in School
Readers Under Pressure
Conclusion of Part 1: The New Standard

Part 2: The Six Immutable Laws of Email

Excerpt from Part 2 of Email Excellence

The underlying mechanics that determine the effectiveness of any given message.

Introduction to Part 2
The First Law: ORSON
—ORSON: A Fact of Business Life
—ORSON Exercises
The Second Law: Clarity of Purpose
The Third Law: Chemistry
The Fourth Law: Credibility
The Fifth Law: The Burden of Effort
The Sixth Law: Community
Conclusion of Part 2

Part 3: Clear Thinking

Excerpt from Part 3 of Email Excellence

The three key decision points that require the writer's full attention—particularly when the situation is complex or sensitive. Plus: Preventing email mishaps that result from inattention or distraction.

Introduction to Part 3
Clear Thinking in Routine Messages
Complex or Sensitive Situations: Three Decision Points
The Reader Outcome
— Reader Outcome Exercise
Choosing the Right Medium
— Our Current Behavior
— The Advantages of Email
— The Advantages of Live Interaction
— Key guidelines
— A New Reflex
The Satellite Outline
— Satellite Outline Exercise
Clarity of Purpose
— A Word of Caution
— A Common Objection to "I'm writing to..."
— The Mechanics
— Exercise
Conclusion of Part 3

Part 4: Effective Openings

Excerpt from Part 4 of Email Excellence

Tools for handling the most critical stage of any message, the opening, and how to avoid the most common pitfalls.

The "Subject:" Line
— The Basic Template
— Formulas
— Organizing Your Correspondence
Common Problems With Openings
The Purpose Line
— Words That Work
— Two Approaches
— Three Virtues
— Guidelines
— Chemistry Revisited
Conclusion of Part 4

Part 5: Spelling Out the Details

Excerpt from Part 5 of Email Excellence

Tools for structuring the body of the message and crafting emails that are clear, easy to read, easy to digest, and easy to refer back to.

Introduction to Part 5
An Example of a Low-Impact Read
Chunking Your Information
— An Example
— The Basic Concept
— Two Keys to Effective Paragraphing
A second excerpt from Part 5 of Email ExcellenceHeadlines
— More on Headlines
Chunking Exercises
Formatting Options for Headlines
Parting Shots:
— Nailing Down
— Your Signature
— Community Revisited
Conclusion of the Series

NEXT:  Contact us for a proposal or onsite demonstration.


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