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Eureka Moments in Email History

Posted Mar 18, 2013, by Roy Speed

Eureka moments in email history
The latest "great idea" for making email more efficient comes from ousted Groupon CEO Andrew Mason, who tweeted on February 25: "Possible to write a gmail script to autoreply & bounce emails longer than fifty words?" -- In other words, he's suggesting a 50-word limit for emails.

Mason's tweet had two immediate effects:

  • A software engineer at Groupon came up with such a script for gmail.
  • A blogger at named Todd Wasserman declared "Limiting Email to 50 Words a Great Idea."

For my own part, I'm trying to contain my excitement.

Andrew Mason and Todd Wasserman are not the first to declare being brief in email a good idea. No, their particular contribution is wanting to impose on email an arbitrary length.

If all this sounds familiar, well, it should. There's an entire email service based on imposing a 500-character limit. Someone else wanted to impose a three-sentence limit. Just in case three sentences wasn't the right length, the same person came up with two-, four-, and five-sentence standards.

Each of these brilliant ideas was greeted by the press with breathless enthusiasm: "Email Overload Fix," declared TechCrunch; "Shortmail... Forces Conciseness," said Fast Company. And the press weren't the only ones who got excited: for its 500-character limit, secured $750,000 of VC funding and began calling itself "The conciseness company."

Meanwhile, back on planet Earth, the business world has simply gone about its business. After all, none of these suggestions represent deep thinking about business email.

Defining the problem
Business email is best understood as a community problem: each individual's productivity is affected by all the other individuals in that person's "community" -- his or her department, division, or company. Employee inboxes fill each day with ill-conceived and poorly written emails, which those employees must then process, handle, and often respond to -- often inflicting badly written emails on their own staff, colleagues, or superiors. For email in organizations, in other words, no employee is a solo act.

For this reason, any successful initiative must address the entire email community, ideally the entire company. To be successful, moreover, such an initiative must have two major components -- all staff must be equipped and trained for:

  • efficient handling and processing -- speeding up their email processing and eliminating wasteful behaviors;
  • effective writing -- generating lean messages that are easy to read and digest, easy to respond to.

Business email comes in a thousand flavors, so the methods rolled out to staff must be smart and flexible, lending themselves to hundreds of different communication functions and business results. For large organizations, the stakes are huge, and given the complexity of this challenge, arbitrary limits on email length -- whether 500 characters or three sentences -- are at best simplistic and naive.

You'd think Fast Company and TechCrunch would know better.


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- Posted on Nov 14, 2018 by loegmrntdherid1

Definitely some great insight regarding the usage and value of email. David -
- Posted on Nov 10, 2018 by Adam Stockton

Limiting to 5o words is a good idea! Hope it helps our email management team in towing Sumter SC. This one has been a problem ever since and it somehow affected how we reach our prospect!
- Posted on Nov 5, 2018 by Chris889

In concrete contractors knoxville tn email is very important. It is a means of getting customers.
- Posted on Nov 2, 2018 by Chris889

This is a great article. Email is important in any business. I get lots of questions emailed to my professional painters business everyday.
- Posted on Oct 25, 2018 by Frank

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- Posted on Oct 25, 2018 by johnb6174

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- Posted on Oct 23, 2018 by johnb6174

I am sure you see the trend here... Commercial Mortgage Financing can be used in practically any industry for any kind of commercial property. Speak with your Business Finance Broker when you are ready to invest in a Commercial Real estate opportunity. For more information on click here:
- Posted on Oct 15, 2018 by Zeeshanws

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- Posted on Oct 8, 2018 by Adam Stockton

Email had changed the world for many businesses, but not as much in the towing industry. Most of the people we help still call us on their phone asking about Our Services.
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- Posted on Oct 1, 2018 by AdamGordon

This is very helpful information. At our company I always recommend the same advice. Keep emails short because if they get too long, people won't read them and you will be defeating the purpose of writing an email vs calling someone on the phone or setting up a meeting. Peter of OFallon's Best Carpet Cleaning - Our Website
- Posted on Sep 19, 2018 by Frank

I had no idea the founders of email originally wanted to impose a 500 character or 3 sentence limit. When I write emails I try to keep them as short as possible. I know many people won't read an email from my SEO Company if the email is too long. People are busy and don't want to spend lots of time reading.
- Posted on Sep 15, 2018 by Frank

This is great advice! Thanks for sharing this. I know this will be helpful for me Stump Removal Company
- Posted on Sep 15, 2018 by Frank

This is very helpful information. Sometimes I find it hard to respond to emails timely and professionally, especially for my Stump Removal Company. I'm sure this information will help me greatly!
- Posted on Sep 15, 2018 by Frank

great insight into the varied areas of email leadership. Estate planning lawyer Michigan
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- Posted on Jul 3, 2018 by Josh

Lean emailing has saved me so much time! I find it better to be concise and straight to the point when emailing! Terry, Commercial Cleaning Nottingham
- Posted on Jun 24, 2018 by terry1

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- Posted on Jun 19, 2018 by jack102

I have a local company called Nashua House Cleaners and occasionally I need to respond to problems with email or using email to get clientele. I really like the idea of lean emailing
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Our Email Writing blog is about getting your head screwed on straight about what it means to write effectively. It's also about getting more mileage out of email — using our time efficiently.

For issues related to email performance across organizations and business units, please see our blog on Email Leadership.



I'm eager to hear about your challenges with workplace email. I won't reveal anything shared in confidence without your express permission. Email me about any of the following topics:

  • the stakes — how costly email can be, what the stakes are in your job or in your company;
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